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Tata Consulting Services, Thinfilm to Create New Retail Experience

Combining NFC technology and retail solutions.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Thin Film Electronics ASA (Thinfilm) announced a global alliance with Tata Consulting Services (TCS), a leading IT services, consulting and business solutions firm. Through the partnership, the companies will create the “Next Experience in Retail” through a combination of Thinfilm’s proprietary NFC technology and TCS’s comprehensive portfolio of retail solutions and accelerators.
 
TCS will collaborate with Thinfilm to incorporate NFC OpenSense and NFC Barcode technologies into the TCS OmniStore POS Platform, and the TCS Optumera Suite of Products. The offering will be delivered through interactive NFC shelf labels at the point of sale, allowing shoppers to tap items with their smartphones to receive product information, promotional offers, usage tips, and other contextual messaging that influences their buying decision.
 
The “opt-in” protocol with NFC, which is much less intrusive than Bluetooth or iBeacons, is geared toward increasing consumer engagement levels, strengthening brand loyalty, and significantly enhancing the consumer experience. Retailers and brands will also benefit as data associated with shopper interactions and behaviors is captured through the TCS OmniStore POS Platform and sent to the cloud for analysis.

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